How to Advertise a New Business (Small Business Marketing Tips: Best Ways to Advertise in 2025 and Track Results)
- startrightllc1
- Jul 21
- 5 min read
The First Small Business Marketing Steps Are the Hardest
Starting a business is a bold move — but figuring out how to actually get people to notice you? That’s where most new owners get stuck.
With social media, websites, SEO, and ads pulling your attention in every direction, it’s easy to feel overwhelmed. But the truth is: small business marketing doesn’t have to be complicated or expensive.
This guide breaks down:
The best ways to advertise your new business in 2025
What those confusing marketing stats actually mean
And how to track what's working — so you can stop guessing and start growing
1. Best Ways to Advertise a New Business in 2025
Whether you just launched your LLC or published your first website, these methods are beginner-friendly, affordable, and built for long-term growth.
✅ Facebook and Instagram Ads
Social media ads are still one of the best ways to get in front of your ideal customer — especially for local businesses or service providers. You can start for as little as $5 a day.
If you’re looking for an affordable way to grow your brand, Facebook ads for small businesses are a great starting point. Create content that feels like a regular post, not a hard sale — the more authentic it looks, the better it performs.
Need help staying consistent on Facebook and Instagram?
Get custom social media content created for your business — starting at just $20.Whether you need a few posts or a full monthly plan, we’ll design scroll-stopping graphics and captions that match your brand and keep you consistent.
✅ Google Search Ads
When someone is actively searching for your service — like “mobile notary near me” or “affordable logo design” — Google Ads can help you show up at the top.
Make sure your ad sends traffic to a clean, fast-loading website. If you’re using Wix, you can create a small business website and marketing strategy that aligns perfectly with your services.
✅ Local SEO and Google Business Profile
If you serve a local area, your Google Business Profile is one of the most important tools you have. It helps you appear on Google Maps and “near me” searches, even without running ads.
This is a beginner marketing strategy for startups that costs nothing but has a big impact on local visibility.
✅ Email or SMS Marketing
Start building a list as soon as possible. Whether it’s through your website, a giveaway, or a purchase, email and SMS marketing let you stay in touch with your audience — and bring them back when it counts.
Even a short weekly update can be part of an effective marketing strategy for new business owners.
✅ Influencer and UGC Promotion
You don’t need a celebrity to grow your brand. Ask your customers to post a photo or review, or partner with a local content creator. This kind of affordable advertising for small businesses helps you build trust fast.
Need help with your social media but not sure where to start?
We offer full-service content creation, posting, performance tracking, and even customer response — all tailored to your business goals.
Let’s talk through what you need in a free consultation.
2. What Your Marketing Stats Actually Mean
Running ads is step one. Knowing what the numbers mean is how you stop wasting money and start seeing results.
📊 CPC (Cost Per Click)
CPC tells you how much you’re spending each time someone clicks your ad. A good cost per click for small business marketing is between $0.30 and $0.80 for blogs and simple service ads. If it climbs above $1.50, you may need to adjust your targeting or content.
📊 CTR (Click-Through Rate)
CTR measures how many people who see your ad actually click it. If your CTR is above 1%, you’re in a healthy range. Lower than that? Try changing the image, headline, or call-to-action.
This is a great metric to watch when running Wix website marketing for entrepreneurs using Facebook or Google ads.
📊 CPM (Cost Per 1,000 Impressions)
CPM tells you how much you’re paying for people to simply see your ad. This matters more for brand awareness campaigns where visibility is the goal. Try to keep your CPM under $15 if you’re just starting out.
📊 Bounce Rate
This measures how many visitors land on your site but leave without clicking or reading. A high bounce rate can mean your site is too slow, not mobile-friendly, or lacking clarity.
If you’re using a beginner marketing strategy for startups, bounce rate is one of the easiest ways to spot when something isn’t connecting with visitors.
📊 Time on Page
The longer someone stays on your site, the better. If readers are spending 1 to 2 minutes or more on a blog or service page, your content is doing its job.
This is especially important if you’re trying to advertise a new business online and build credibility with your audience.
3. How to Track and Improve Your Marketing Results
Even with a small budget, tracking what’s working gives you the power to grow smarter — not just spend more.
✅ Use Facebook Ads Manager (Not the Boost Button)
Ads Manager gives you full control over your targeting, creative, and budget. Always choose a specific campaign goal, like website traffic or leads. And watch your link click numbers, not just likes or comments.
✅ Connect Wix Analytics or Google Analytics
If you’ve built your website on Wix, use their built-in analytics tools or connect Google Analytics to see:
Where your traffic comes from
How long people stay on each page
What buttons or links are being clicked
This is essential when building a small business website and marketing plan that actually converts.
✅ Test One Thing at a Time
Only change one thing in your ad or campaign at a time — like the image, headline, or audience. That way you’ll know exactly what helped improve your performance.
Conclusion: You Don’t Need a Big Budget — Just the Right Focus
The biggest mistake new business owners make is spending money on marketing without understanding what works.
If you're launching a business in 2025, here’s the good news:
You don’t need to do everything at once
You don’t need to go viral
And you don’t need thousands of dollars to grow
What you need is a smart, affordable marketing strategy with a clear website, simple ads, and the right tools to track progress.
Ready to Build and Grow Smarter?
At StartRight Consulting, we help new businesses get off the ground with:
Affordable Wix websites (starting at $149)
Custom branding and logo design
Social media marketing setup
Tools to track your results from day one
👉 Contact us at StartRightCo.com to get started.